2021 Agenda


7:30 - 8:50

Registration and Breakfast

8:50 am

Chairpersons Welcome

9:00 - 9:30 am

Innovation at the Intersection of Wellness and Cannabis: The Future of Cannabis Beverages

As the power of cannabis continues to expand and diversify, the global cannabis beverage market is anticipated to reach $1.5B by 2025.

Cannabis beverages deliver on a wide range of consumer need states by being positioned an alternative to alcohol and energy drinks, as well as sparking innovations aligned to mood management.

In this presentation, Julian Cohen, Chief Innovation Officer at Canopy Growth, will share insights from pioneering many of the first CBD beverages to the CPG market and the deep consumer learnings to take into the future.

Presented by;

Julian Cohen

Chief Innovation Officer

9:30 - 10:00 am

Understanding the Cannabis Consumer to Create New Products and Enter New Markets

Leveraging market research to understand the Cannabis consumer and build a successful brand

Cultivation and Quality: Consistency in product quality as the key to creating a Branded Product

The important relationship between marketing and R&D for creating differentiated branded consumer packaged goods

Presented by;

Steven Fry

Founder / CEO

Bernie Yeung

SVP Marketing

Monica Chadha

Partner / CPG and Cannabis Leader

10:00 - 10:30 am

Where you are depends on where you start

Cannabis R&D: Investing in facilities and talent (Scientists)  

Best practices for running a Cannabis Breeding and Genetics program to develop new commercially viable Cultivars

Applying modern agricultural practices to Cannabis Breeding and Genetics

Presented by;

Charles Pick

SVP Science & Innovation

10:30 - 11:30 am

Networking Break

Location: Main Exhibit Hall

11:30 - 12:00 am

How Plant Science Is Impacting Cannabis Cultivation

Ground Breaking Research is increasing at major universities around the globe. Cannabis based research is now leveraging the same meticulous methodology and peer-review process that has been used for flower, vegetable and agronomic crops

What we are learning about plant physiology responsible for higher flower yields and cannabinoid and terpenoid profiles 

How new findings on fertilization, lighting, propagation and controlled stress induction, relate to new products and applied techniques for Cannabis production

Presented by;

Dr. Tal Sherman

Co - Founder

12:00 - 12:30 pm

Cannabis in the United States

US mso's and emerging US markets

Changes in federal regulations and the potential for a new stream of capital to fuel growth

The US and the global Cannabis industry: More innovation & competition



Marc Claybon



Patrick Unzicker



John Sullivan


12:30 - 2:30 pm

Networking Lunch 

brought to you by:

Trust Us With Your Budding Business. Ship Cannabis Products Confidently With FedEx.

2:30 - 3:00 pm

How to Leverage Operational KPIs to Drive Results

Strategies for developing operational Key Performance Indicator scorecards for cannabis production

Learn how to leverage different types of operations scorecards to align organizations and objectives, aid decision-making, and drive performance

Presented by;

Jennifer Clark


3:00 - 3:30 pm

Balancing Growth and Profitability; What do investors really want and what is best for your business

Debt Restructuring; lowering interest costs while maximizing financial flexibility

Best practices for demonstrating a path to profitability while focusing on growth in a high growth industry

Presented by;

David Traylor

Sr. Managing Director

Robert Willson


Chris Naprawa


Gregg Steinberg


3:30 - 4:00 pm

Unleashing the Potential of Your Security Department

Security is security, right? In a highly regulated space, the Chief Security Officer not only should, but must, branch out well past his/her traditional security responsibilities.

From the dominant climate established by the C-Suite to strong collaboration across business verticals, proactive and integrated security leadership is advantageous to your company’s reputation and bottom line.

Presented by;

James Strickland

Head of Corporate Security and Crisis Operations

4:00 - 4:30 pm

Creating Consistent Products: The Role of R&D and Manufacturing

Creating stable, dose-consistent extractive products that customers want

Advances in Plant Genetics and Cultivation Environment Management to increase consistency in yield and quality

Exploring the different types of extraction methods and which ones work best for your business

The products of the future: New products set to disrupt the Cannabis market

Presented by;

Quinn Shiskin

Director Innovation

Dilek Dag

VP Opperations

Jamie Pearson


Gregg Steinberg


4:30 pm

Chairpersons Closing

5:00 - 6:00 pm

Drinks Reception 

brought to you by:

6:00 - 8:00 pm

Networking Dinner


7:30 : 9:00

Networking Breakfast

9:00 - 9:30 am

Streamlining Operations and Simplifying Regulatory Compliance

Automating processes to track assets, inventory, throughput, and schedule preventative maintenance

Connecting business systems to eliminate duplicate data entry and unnecessary overlaps in departmental responsibilities

Customizing data collection and reporting to meet specific business and regulatory compliance requirements

Upgrading systems for new functionality while minimizing downtime

Presented by;

Dave Eagleson Sr.

CEO / Co-Founder

9:30 - 10:00 am

Latin America: Opportunities

Cost advantages to cultivating in Latin America and establishing global distribution agreements

Which regions offer the most promise? Navigating the regulatory climate

Strategies for entering the lucrative and growing Cannabis market in Latin America

Presented by;

Julian Wilches


Chris Naprawa


10:00 - 11:00 am

Networking Break

11:00 - 11:30 am

Integrating Sales & Marketing in Cannabis

A review of the consumer journey (encounter, explore, buy, experience, share) and effective selling enablers (people, tools and process).

We all know the capacity of a brand to deliver share growth and justify a higher price point is dependent on the relationship consumers have with your brand. How can we build brands that have an emotional connection and inspire advocacy? How can you tell your brand story, develop market presence and foster brand power?

The answer is an integrated Sales & Marketing engine!

Presented by;

Joseph Mele

SVP Marketing

11:30 - 12:00 pm

What will Cannabis 3.0 bring ?

Preparing for Cannabis Health Products by collaborating with cannabis research partners & HCPs to leverage clinical real-world evidence data to further product development and advance outcomes for patients

Presented by;

Carole Chan 

Chief Commercial Officer

12:00 - 12:30 pm

"Cultivation Facility Construction and Expansion"


Ron Berkhout 

Chief Commercial Officer

12:30 - 2:30 pm

Networking Lunch